Demo Automotive Assembly Benefit Plan

Group Benefits · Automotive Assembly Union (Demo) · ON

RB
All plans

Members

27,300

Active

Digital adoption

61%

+4 pts90 days

Cross-sell penetration

12%

+1.8 pts

Renewal

May 1, 2027

Steward J. Ferreira

Digital content published to members

  • Critical Illness at a glance

    Microsite · updated Aug 26, 2026

  • Your pension options explained

    Video (3:40) · updated Aug 19, 2026

  • Spousal life — guaranteed issue

    Landing page · updated Aug 30, 2026

  • Health Spending Account calculator

    Interactive tool · updated Sep 1, 2026

  • Disability coverage gap statement

    PDF + QR insert · updated Jul 30, 2026

Member segments

  • Nearing retirement (55+)4,914
  • New to plan (< 2 yrs)3,822
  • Coverage gap flagged2,457
  • Life event last 90 days1,638
  • Unreachable digitally10,647

Cross-sell opportunities in this plan

Open radar
  • 78

    Health Spending Account upgrade

    Anita K. · M-93017 · Next 45 days

    Reaching a plan limit repeatedly is a strong self-declared need signal. Members in this pattern accept HSA upgrades at 4x the plan average when prompted with a personalized estimate.