Members
27,300
Digital adoption
61%
Cross-sell penetration
12%
Renewal
May 1, 2027
Digital content published to members
Critical Illness at a glance
Microsite · updated Aug 26, 2026
8,420
opens
Your pension options explained
Video (3:40) · updated Aug 19, 2026
6,115
opens
Spousal life — guaranteed issue
Landing page · updated Aug 30, 2026
3,980
opens
Health Spending Account calculator
Interactive tool · updated Sep 1, 2026
5,240
opens
Disability coverage gap statement
PDF + QR insert · updated Jul 30, 2026
2,210
opens
Member segments
- Nearing retirement (55+)4,914
- New to plan (< 2 yrs)3,822
- Coverage gap flagged2,457
- Life event last 90 days1,638
- Unreachable digitally10,647
Cross-sell opportunities in this plan
Open radar- 78
Health Spending Account upgrade
Anita K. · M-93017 · Next 45 days
Reaching a plan limit repeatedly is a strong self-declared need signal. Members in this pattern accept HSA upgrades at 4x the plan average when prompted with a personalized estimate.