All plans
Members
15,760
Renewal window
Digital adoption
44%
+4 pts90 days
Cross-sell penetration
7%
+1.8 pts
Renewal
Oct 1, 2026
Steward R. Nguyen
Digital content published to members
Critical Illness at a glance
Microsite · updated Aug 26, 2026
8,420
opens
Your pension options explained
Video (3:40) · updated Aug 19, 2026
6,115
opens
Spousal life — guaranteed issue
Landing page · updated Aug 30, 2026
3,980
opens
Health Spending Account calculator
Interactive tool · updated Sep 1, 2026
5,240
opens
Disability coverage gap statement
PDF + QR insert · updated Jul 30, 2026
2,210
opens
Member segments
- Nearing retirement (55+)2,837
- New to plan (< 2 yrs)2,206
- Coverage gap flagged1,418
- Life event last 90 days946
- Unreachable digitally8,826
Cross-sell opportunities in this plan
Open radar- 82
Disability buy-up
Owen B. · M-55620 · Next 30 days
A quantifiable income-replacement gap, combined with eligibility for an enhanced option, gives the member a clear dollar-based reason to act. Lower email engagement suggests a statement insert with a QR handoff.