All plans
Members
31,200
Active
Digital adoption
74%
+4 pts90 days
Cross-sell penetration
21%
+1.8 pts
Renewal
Jul 1, 2027
Steward S. Boucher
Digital content published to members
Critical Illness at a glance
Microsite · updated Aug 26, 2026
8,420
opens
Your pension options explained
Video (3:40) · updated Aug 19, 2026
6,115
opens
Spousal life — guaranteed issue
Landing page · updated Aug 30, 2026
3,980
opens
Health Spending Account calculator
Interactive tool · updated Sep 1, 2026
5,240
opens
Disability coverage gap statement
PDF + QR insert · updated Jul 30, 2026
2,210
opens
Member segments
- Nearing retirement (55+)5,616
- New to plan (< 2 yrs)4,368
- Coverage gap flagged2,808
- Life event last 90 days1,872
- Unreachable digitally8,112
Cross-sell opportunities in this plan
Open radar- 94
Critical Illness top-up
Darlene R. · M-88214 · Next 14 days
A recent dependant change plus active visits to protection content suggests the member is reassessing coverage needs. Peer cohorts in this situation convert at 3.1x baseline within two weeks.