All plans
Members
9,640
Onboarding
Digital adoption
39%
+4 pts90 days
Cross-sell penetration
5%
+1.8 pts
Renewal
Feb 1, 2027
Steward A. Duval
Digital content published to members
Critical Illness at a glance
Microsite · updated Aug 26, 2026
8,420
opens
Your pension options explained
Video (3:40) · updated Aug 19, 2026
6,115
opens
Spousal life — guaranteed issue
Landing page · updated Aug 30, 2026
3,980
opens
Health Spending Account calculator
Interactive tool · updated Sep 1, 2026
5,240
opens
Disability coverage gap statement
PDF + QR insert · updated Jul 30, 2026
2,210
opens
Member segments
- Nearing retirement (55+)1,735
- New to plan (< 2 yrs)1,350
- Coverage gap flagged868
- Life event last 90 days578
- Unreachable digitally5,880
Cross-sell opportunities in this plan
Open radar- 74
RRSP contribution match capture
Terrence W. · M-12775 · Next 60 days
A concrete 'you are leaving match dollars behind' message is the top-performing nudge for younger trades cohorts. A push notification plus one-tap contribution change is the recommended path.